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Course Overview

With over 4,000 breweries nationally and over 200 breweries and brewpubs in North Carolina, what will differentiate your product and business from others? Although the craft beer business community offers a unique culture of collaboration, mutual support and success, and sharing of consumers, it’s imperative to differentiate your product, brand, and personality as well as establish effective sales and marketing strategies to bolster sales and loyalty of individual consumers and retail customers alike.

This course is designed to help you assess your brand identity and create strategies for communicating that brand and personality to your consumer and retail customers.

  • Identifying unique brand/personality/packaging
  • Product, brewery, and physical space design
  • Marketing strategies to customers
  • Marketing strategies and relationship building to retail
  • Social media best practices
  • Creating a comprehensive branding and marketing campaign

Applies To The Following Certificate

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Learn More about Craft Beer Business

Learn more about our Craft Beer Business Essentials Certificate program and learn how to be successful within this competitive industry.

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Course Materials

All course materials will be provided electronically.

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