TES108 - The Product Management Boot Camp at UNC Charlotte

Course Overview

Product management is an organizational function that guides every step of a product’s lifecycle: from development, to positioning and pricing, by focusing on the product and its customers first and foremost (Atlassian Agile Coach). Its multidisciplinary responsibilities make it attractive to some of the most ambitious and creative problem solvers across industries.

The Product Management Boot Camp at UNC Charlotte is designed to help you launch or accelerate a career in product through a hands-on, 18-week curriculum. Through engaging online classes and real-world applications, you’ll gain experience building products like the pros.

• Master how to manage an entire product experience — not just a feature set — using popular frameworks and tools.
• Develop in-demand product management skills by completing real-world projects that include product roadmapping, sprint planning and execution, epic and user story creation, feature prioritization, product analytics, A/B testing, and SQL.
• Study part-time through an innovative online format, combining engaging content to work through on your own schedule and interactive live classes with expert instructors.
• Complete the program with a robust portfolio of projects that demonstrate your working knowledge and product management skills.

Additional Information

Hands-On Product Management Experience

Over the course of 18 weeks, you will gain in-demand product management skills like market analysis, value proposition creation, roadmap development, rapid prototyping, SQL, and data visualization through a unique, blended experience of weekly, flexible content and live virtual classes led by instructors in the field.

Develop the Essentials

• Cross-functional leadership
• Market analysis and segmentation
• Persona development
• Business model development
• Value proposition definition
• Agile project management

Set Yourself Apart

• Design thinking
• Rapid prototyping
• SQL
• Insight mining
• Data visualization
• Tableau

Deliver Great Products

• Roadmap development
• Backlog management
• Epic and user story creation
• Feature prioritization
• Sprint planning and execution
• Product Life Cycle management
• Customer insight analysis
• OKR and KPI definition
• Funnel and cohort analysis
• Data analysis
• Product optimization
• Hypothesis formation
• A/B testing

* Note: These topics are subject to change based on local market demand and the input of our hiring partners.

By the program’s end, you can expect to be able to:

• Define your target audience using tools like personas and value proposition canvas
• Communicate effectively with diverse stakeholders, from developers to executives
• Write effective user stories with detailed acceptance criteria
• Plan and execute an agile product sprint
• Write SQL queries to pull usage data from product databases
• Use product analytics tools to make data-driven product decisions
• Build wireframes and prototypes using in-demand industry tools